A NEW resource for Irish musicians and music lovers is now on offer from Dublin based company MUZU TV.

The innovative website offers artists and music fans the chance to create their own online music TV channel and insert it onto their social networking sites. Muzu also offers the chance for musicians to make 50% of all revenue generated from brand advertising on their channel.

Head of Marketing at Muzu, Graeme Slattery, believes it will be popular with both established and up and coming musicians. “The site is perfect as a business platform for bands, as well as for showcasing their latest music”, says Slattery. The company started two years ago and initially met with various labels and broadcasters to secure content for the site before its launch in July this year.

Muzu also travelled throughout the U.K. and Ireland encouraging unsigned bands or bands signed to small labels to build a presence on the site. Over the last two months over 100 Irish bands have signed up. It has since been hailed as an “industry saver” by Irish Technology News Service Silicon Republic.

Before the end of this year, Muzu is set to launch their video product placement function, and Slattery remarks “it’s the first of its kind in” Europe”. “If you look at Britney Spears’ recent ‘Womaniser’ video, Nokia features very heavily in it. With the product placement function a consumer could scroll over the Nokia phone and get information about the product and buy it. This obviously only happens when a musician is endorsing a product. It’s another way for bands to generate money”.

Muzu is totally free for users. The company has a small studio on South William Street which they offer to bands wishing to record videos.

Giant record label Sony BMG has already signed up, and other labels like Warner and Universal are set to follow.

With bands like The Ting Tings and The Script already firmly integrated on the site, and with a recent nomination for the Irish Web Awards, Slattery says the team at Muzu are excited about what’s in store for 2009, “We have our sights set on Germany and the U.S. Then it’s world domination”.